PSA Boutique Presentation

This is a presentation that I was required to do for my Retail Strategies 2 class. We were instructed to create a fictional store, a logo, and slogan, to coincide. In addition, I created a collage of merchandise and styles that would reflect the type of items I would like carry in my boutique. There is also a view of what the interior of the boutique would look like.

 

Store Description

    I am creating a boutique that carries rare and trendy fashion pieces that will compliment any look. The boutique specializes in accessories but will have a few unique articles of clothing. Our customers will generally never find the same thing twice when shopping at our boutique. My boutique will target fashion-forward woman of all backgrounds between the ages of 18-25, that like to set themselves apart with their edgy and contemporary style. The boutique will carry some items for men, as well. Not to mention, that the prices are affordable for the trendy man and woman that do not want to break their budget but want to remain fashion forward. Prices in the boutique generally range from $20-$100. In addition, PSA Boutique strives to attract a market that is prevalent in social media, pop culture and high fashion.